What Disney Character Are You? Those Online Quizzes Give Marketers Info You May Not Want To Share

CBS San Francisco

SAN FRANCISCO (CBS SF) — What Disney character are you? What city should you live in? What kind of pet should you have? What precious gem are you?

If you know the answers to these questions and others like them, chances are you learned them by taking a quiz online.

According to the Wall Street Journal, online quizzes are not just idle ways to waste your time. They’ve become a virtual data goldmine for web marketers.

London-based company Visual DNA is mining that data and has built profiles on more than 300 million people using online quizzes.

Websites like BuzzFeed and Zimbio claim they don’t collect your answers for marketers, but others do. As you unwittingly answer ten simple questions, you may be handing over clues about what you like, what you buy, how old you are, your family, your values, even your credit history.

Your answers, in the hands…

View original post 42 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s